Using SEO to Build & Grow Your Practice or Law Firm
Search engine optimization or SEO is the process of affecting the visibility of a website in a search engine’s “natural” or unpaid (called “organic”) search results. When people use search engines like Google, Yahoo, or Bing, the results are displayed and ranked in order of relevance to the user’s search query. Many factors can affect a website ranking higher or lower, but with an average of 90% of users clicking on links from the first page of search results, knowing how to optimize your website to match what users as well as search engines are looking for can significantly improve its visibility to potential clients and help drive that traffic to your website.
SEO can help build and grow your legal practice in many ways. First, you’re connecting directly with potential clients as they are actively trying to solve their legal problem(s). Second, getting your website placed in top spots on search engines like Google, Yahoo, and Bing can provide “instant credibility” in the eyes of your prospective clients. Let’s be real, the days of advertising in the phone book are over. The internet is the new phone book, and whether it’s fair or not, perception is reality. What does your firm’s internet presence look like?
Current studies show that nearly 80% of all buying decisions start with research on the internet. Your potential clients ARE searching for information about your legal services online. One of the keys to successfully marketing your law firm lies in its online visibility. We utilize and leverage the latest local search techniques to help you gain an edge over your competition so that you get found first.
"Before Lead Lawyer my website wasn't even on the first four pages of Google for the DUI search terms I wanted. After just 90 days, Lead Lawyer had me on page one! That search traffic is bringing me new DUI clients month after month now."Michael LarsenLead Lawyer Client
The Four Pillars of Good SEO
A well-structured, fast, mobile-friendly website is essential.
Your content should help demonstrate why a potential client should choose you. Also, creating new and useful content (such as a blog) can put you in front of a wider audience.
Basic website optimization is important, things like page titles and meta descriptions should contain appropriately targeted keywords.
Getting backlinks to your website from other websites is still highly correlated with strong organic search engine results.
Not just getting Your website found
Total Page 1 Domination.
When combined with a successful PPC campaign, you can appear on page 1 of Google up to 3 times.
By dominating page one of Google, it can portray a message to potential clients that you must be the best, which can gain you instant credibility. People have become more and more conditioned to believe internet resources like Google. The whole “if it’s online, it must be true” thing, whether fair or not, is a factor. The good news is that this can lead to higher conversion rates for you (i.e. more new clients).
Learn more about how attorneys can dominate page one of Google here.
*image simulated for demonstration purposes.
Retention Through Results, Not Contracts.
We take pride in producing real results for our clients. We believe our work speaks for itself and we want to prove it to you. It’s how we’ve managed to maintain over 90% of our clients year after year. We want to become partners and build relationships with our clients, not lock them into a contract that only benefits us.
Stacey Romberg, Attorney at Law – Stacey Romberg is an attorney in Seattle, Washington. Her law firm practices mainly in the areas of Business, Estate Planning, and Probate law.
Stacey now has top rankings for the highly competitive keywords “estate lawyer Seattle” and “probate attorney Seattle” which brings in new clients month after month.
All About Growth & ROI, Not Smoke and Mirrors.
We’re dedicated to helping you achieve top search engine rankings so that Your law firm gets more clients. High search engine rankings are great, but it’s increasing Your bottom line that is our objective. We are committed to providing our clients the highest return on their investment.
Clients hire us to increase revenue, that is the ultimate measure of our success.
We Won’t Help Your Competitors.
We only take one client per practice area, per market. Period.
We are not a “big box” marketing company and we’re proud of that fact. In reality, we’re actually quite “boutique.” We are all about building long term partnerships with our clients. A big part of that relationship is never helping your competition.
We want You and You alone to dominate and own your practice area in your market.